The Plug TV


Breaking Bread is a new unscripted show co-produced for The Plug TV, the latest edition to the iconic hip hop brand The Plug TV is a collaboration between the sought-after premium production house, The BarLeader TV and The Plug Media, publishers of SA’s most influential online urban culture publication. According to Nick Kaoma founder and CEO of The Plug Media Group, “The Plug prides itself in producing incredible content that covers and portrays SA’s burgeoning urban culture scene with the respect that it deserves. The Plug TV is an extension of that mission.”

Kaoma further elaborated that, “The Plug TV brings two content forces together – The BarLeader and The Plug Media. I’m a big admirer of Legend and the opportunity to have worked with him and his company on producing world-class video content that will shape conversations in urban culture is one I couldn’t resist.”

The Concept:

Breaking Bread is a show which gives viewers a glimpse of their favorite artists’ lives. It consists of 12 minute interviews and doccie-style footage of the celebrated subjects as they go about their day.

The show captures the artists in their element – raw and unfiltered. Without a host acting as the conduit, artists narrate and drive their own episodes. Breaking Bread episodes air once a month directly via

The Challenge

Knowing how to position raw and unfiltered content on a brand-new online platform for urban culture.

Having the eye to capture shots that manage to allow for engaging conversations in a space of 12 minutes, without compromising the artist.

The Solution

We identified game-changers in the industry. Artists such as A-Reece, Rouge, 2lee Stark and Nadia Nakai, Kwesta and Kid X are featured.

It was a thrilling experience to have these artists open their doors to the viewers for an experience of life through their lens.

These incredible artists take viewers on a thrilling journey from the dusty streets of Katlehong with Kwesta to the Party Capital with Nadia Nakai.

The Plug TV’s Breaking Bread, developed The BarLeader way, is a blueprint for an engaging perspective of urban culture. 

Final Product

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